Positioning SEO on Django is a practice which requires, particularly, patience. On the road towards Search Engine Positioning there are no shortcuts and sometimes, we are tempted by practices which promise a rapid increase in Django visibility.
However, these tricks, which are known as Black Hat SEO, involve the violation of the major search engine’s standard requirements, specially, Google and that can also be influenced by serious penalties.
Nevertheless, how can you know if what are you doing is Black Hat SEO or White Hat SEO on your Django framework? Bedjango comes to the rescue to help you figure out. Shall we read on?
White Hat SEO techniques for Django
While taking into consideration that these negative Django SEO practices do exist, there are also methods to improve the positioning that are recommendable
We refer to White Hat SEO techniques, which will help to increase your search engine ranking with little effort.
Let's look at some of the best known:
Heading optimization and HTML tags
A correct web architecture and an optimised on-page framework allows the search engine to able to understand the content that exists on our Django website better.
For example, through the labelling of headings (H1, H2, H3…) we can indicate to Google what is the main website theme . This practice will make easier for our web can be shown up in users Search Engine Results. User can find us when they need a topic related to these subjects.
Quality of the content
To generate content with a correct extension, and well written, will help Google to understand and show up results as required.
We can’t forget that Google is a company, and their goal is to offer their users the best possible results, because they want to gain users and gather information on these.
It is not unreasonable that they place much emphasis on compliance with the rules and offering content of value to their.
That is the reason why Google will prioritise on their search engine those pages that have a value content, with a correct title structure, with image ALT text and a clear subject, thanks to the right selection of keywords.
In the digital environment, related content is vital: to offer users the possibility to know something more about content through a link, to ensure user engagement and the increase of time of user visits on our website and, what’s more, better visibility of our content on a search engine.
A good linkbuilding strategy, allows Google to track ours content, relating it to other and creating a small spider web which ensures control of subject and its presence in searches.
As we indicated previously, Google offers their users the best of everything. That is why, the pages that are kept updated and offer new content will have greater possibilities of increasing their visibility than other, static websites, because the search results will be more constant.
So, the regularity with which we generate content, also has an effect on the positioning and on the image which we show to the users.
As we have already seen, it is necessary to have a responsive design with all mobile devices in this digital age.
A website which is not displayed correctly when you browse the page, leaves out a significant percentage of users.
For Google’s ambition to offer quality results, responsivity is gaining ever greater importance, with a view to improving the user experience. So much so, that this is penalized by giving less visibility to web portals which have not yet been adapted or have a design developed in Flash.
Black Hat SEO techniques
Now we have covered the “legal” part of SEO, it is time to go deeper into the dark side and to list the worst practices, which are penalised by Google.
This practice tries to saturate content with those keywords with the intention of gaining a better position.
This is a practice which does not work, because as we have already seen above, Google values quality content and the natural inclusion of the keywords within it.
The meaningless repetition of the words in the content or forcing their inclusion in the text will be detrimental to us.
Cloning content to obtain better rankings on the search engine is as unnecessary as it is bad.
Google detects duplicate content and penalizes those web portals which are no canonical, that is to say, not the original source.
Generating quality content is an effort that not everyone is willing to invest in order to improve their SEO positioning.
Hence there are people who copy an entire piece of content or who “recycle” different content from third-parties to create a “new” content consisting of those fragments, this is known as ‘’spinning’’.
This way, the content is not duplicated 100%, because it is only requires extracts and is much faster than working on original content. However, Google is increasingly optimizing its algorithms to detect these practices.
Spam on blogs
There are people who dedicated to commenting on blogs with a good pagerank, adding comments with links to their web portal or even create bots which do this automatically.
This practice not only will cause the administrator of these blogs to block the culprit, but also Google can detect malicious content, and then penalise those web portals.
This is perhaps one of the most serious practices which Google penalizes.
It involves showing a content to the users and other content to the robots, or even different content to each browser.
The objective of this practice is to trick robots and to improve web positioning quickly of forbidden content, such as pornography or online casinos.
Using too much publicity on a web portal may be penalized by Google penalize as well, mainly because this affects the user and online user experience.
Advertisements that make browsing and viewing content more difficult or even force clicks to make them disappear aggravate this practise.
There are some of the best known White Hat and Black Hat practices. Now we know them, we can get to know how to obtain a natural, ethical and useful SEO positioning.