Business

Reasons Why Your Business Should Develop a Mobile Application

Look around. How many technological devices do you have near you? Desktop computers, laptops, tablets and obviously ... mobile phones! In fact, at this very moment you may be reading this article on the screen of your smartphone. In the world we live in today we must be aware that  where we are does not matter because a smartphone is and will continue to be our personal ecosystem being able to replace things (now as rudimentary) as a clock, notepad or camera .
So, should we say that mobile development is a "gold mine" for business? Experts predict that by 2018, smartphones will be 6 times more popular than computers. Every day there are many more companies that decide to have a presence in the mobile world and decide to bet on the creation of a mobile app that meets their needs and that adapts to the new habits of consumers. However, today there are still many companies that do not know the benefits of owning a mobile application.

     

Do you want to know the benefits of having your company develop mobile applications? Read on and we'll tell you!

Benefits of Mobile Application Development at a business level

  1. Provide value to your customers

    Users will download and maintain installed applications if they meet a need or interest in their day to day lives. On the contrary if the app starts to be useless it will be quickly uninstalled. Therefore, it is necessary to provide tools of interest to the user, and that this value is given every few days or weeks

    A multitude of products or services require the use of tools by the client, in this way, the development of photographs for example requires their selection, just as a taxi trip requires indicating the collection point.

    In this way, apps can add value to the process or even improve it significantly.

    By way of example, a photo shop can create an app to create and purchase photo albums using photos stored in the gallery of the mobile phone, or a bicycle parts brand can tell the user the nearest store where  its products are sold, and how to get there.

  2. Build a stronger brand

    One of the most important things that a mobile application offers consumers is awareness and communication with your brand. Brand awareness comes when a brand gets a high level of knowledge within its market(s), to the point of being recognized and remembered among your customers and your target audience.

    With an app, you'll show your users why they should trust you by showing (instead of saying) what your brand stands for.

    In the same way that refrigerator magnets, calendars and other random reminders with your company logo were used, today mobile applications have the role of strengthening your brand and educating your customers.
    It is for this reason that many companies from all important sectors are developing strategies for mobile applications.

  3. Improve interaction with your customers

    Customer service in which the communication between sellers and applicants had to be face to face or via telephone has given way to a customer service through mobile applications. Customers and users can check the app anywhere, and at any time.

    Think about it. Your business will be available 24 hours a day for your customers. If a person wants to get information about your product as soon as possible, all you have to do is turn on your device and download your application. Later, when the idea of ​​buying appears in your head, you will know that you can do it right away, without having to wait for the regular business hours when people are awake or the physical stores open

    Therefore, if customer service is one of your top priorities, mobile applications are the answer to increase overall customer satisfaction

  4. Increase sales

    When customer satisfaction increases, sales often do too. In fact, 75 percent of buying experiences are influenced by how customers feel they are being treated.
    Being a new sales channel (in the case that it is used for sales), we facilitate the purchase greatly, and increase sales in an incredibly remarkable way. 32% of purchases are closed in the mobile, and could be more if this process were facilitated with an app, since users often search here and there (mobile, tablet) and finalise the purchase on the computer because it suits them better.

    In addition, we can use the app to offer exclusive offers and promotions

    Of course you must have a website with a responsible design that can be adapted to any of the various mobile devices that currently exist. But if you launch a mobile app in addition to your website, you'll increase sales and improve the customer experience

Some points of interest

  • Globally, almost 2000 million of us have mobile phones (a figure that will increase to 2500 million in the next year)

  • 82% of smartphone users plan to buy something via mobile this year. The percentage rises to 86% if we refer to the coming years.

  • Currently 81% are looking for product information through this device

  • On the other hand, the conversion ratio of searches on products is much better on mobiles (where 78% of searches culminate in purchase) than on computers and tablets, where it stands at around 60%

Do you observe the trend? If you are not using a mobile application in your business that encourages more purchases while making it easier and more exciting for your customers to press the "buy" button, you are missing out on a great opportunity in a growing market.

About the author

Digital Marketing enthusiast - telling stories behind data

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