You may think that responsive design is in fashion, but the reality is that if your web does not fit the user's device, you're doing something wrong. Because, as the statistics say, not everyone visits your website from a desktop computer, right?
Providing the best user experience regardless of the device used to visit your website (mobile, tablet, PC ...) is not a matter of fashion. It's a necessity.
To adapt your website so that it looks correct on mobiles, basically there are two options:
Having a website with an adaptable web design, what is known as Responsive Web Design; or having an independent website adapted to mobile devices.
Each option has its pros and cons ... and in this post you will discover the advantages and disadvantages of each. OK, let's start!
Advantages of using a mobile version
- Download speed. Your website will load faster, which will keep you from losing customers in the hectic pace of the mobile world.
- Location. Mobile websites can detect the location of users and provide them with relevant information about the nearest shops or offices.
Disadvantages of using a mobile version
- Time and money. You need to develop and maintain a new website, which requires additional design and SEO work. You also have to maintain two websites instead of one.
- It is different from the main website. If a user is familiar with the web version, the mobile version may seem confusing and bring with it a bad user experience.
- Content duplication. If you use the same content for web and mobile versions, this can influence your search engine optimization.
Advantages of using a Responsive Design
- A single website and URL. It is much easier to maintain a single website than to make changes, update content and offer support for two different platforms.
- Simpler navigation. The website that works just as well on any device offers simpler navigation and a more consistent user experience.
- Easy SEO and marketing. By having a single website, you do not need to develop optimized marketing, content or SEO strategies for mobile devices. This saves time and money.
- Lower costs. In most cases, optimizing your website for mobile devices is cheaper than designing a different mobile version.
Disadvantages of Using a Responsive Design
- Loading time. The website loads all images, scripts and any other function it has, even if the mobile user will not use them. Therefore, the total load takes much longer than in the case of mobile optimized websites.
- Information overload. Although having a single website is easier for you, users may not think the same. When a website is overloaded with information, users have to go round in circles to find what they are looking for. And the reality is that mobile device users want to find that as quickly as possible.
Once you arrive at this point you might ask yourself, which of the two options should I choose?
To make the right decision, you must take into account factors such as: the type and size of the business as well as its main objectives; the budget you have available and, to a greater extent, you must take into account the needs and expectations of the end user.
You must always think about your user, because in reality, everything you do is focused on satisfying the visitors to your website, so give them what they want and they will become customers: where will your main target audience come from, a PC or a smartphone?
The way the user navigates has changed, so if you want to make your company known online, it is better for your message to reach your audience from all possible formats and devices.