The purpose is simple: reduce the execution or development times of each site to devote as much time as possible to generating results; visits, customers and sales.
Businesses are constantly evolving and this is reflected in their websites: the targets change, the services offered change, existing products are optimized and so on. This makes the analysis needs different from those foreseen in the initial implementation, and therefore the implementation of tools such as Google Analytics must change from time to time.
In the past, to install a pixel of Google Analytics, AdWords (conversions and remarketing), display ppc of any type, verify a property in Webmasters Tools, etc. it was necessary to follow the basic protocol and ask the development department to implement it, and then to only be kept waiting on their work.
- Marketing to Development: We launched an advertising campaign this week and we need to follow the campaign, for which we have to add several tags to the website.
- Development to Marketing: We will upload the new version in 15 days, this is impossible to do so earlier!
Does this conversation sound familiar?
Has it ever happened to you that you wanted to launch a campaign of sponsored ads or remarketing and your programming department informs you that it is not possible until the site is uploaded to production? Do not you feel that you have dependence upon your web development providers to implement certain tags in the source code?
Keep calm ... there is Google Tag Manager. And if you are not using it yet, I would like to show you how this tool can help us reconcile these tasks and the benefits it can bring to your business.
Speed: Marketing + Development, all in one
If you want to roll out a new tag on your website, you depend on your web developers. This can take days, weeks or even months if your development team is busy.
With Google Tag Manager, we can loosen the strings of the development department a little bit. This is because through the container provided by Tag Manager, you can remotely insert content (through its own external interface) without having to touch the source code of the page. No heavy coding, no developers, just simple deployment through a web interface. Isn't it awesome?
The system is not perfect and in many cases, if our site does not generate the data that we need to analyse, we have to rely on the programmers, but the possibility of this happening will decrease substantially.
Performance: Get a Faster Website!
Users hate sloggy websites and if they were potential customers, would you like them to leave your page before being able to see it? The answer, I predict, is definitely ''no!''.
Well, Google Tag Manager can also help you in this regard because when executing asynchronously, the execution of the tags does not affect the loading speed of the site.
Also it is important to mention the subject of the existence of old labels on many websites.
Tags add weight to your pages and sometimes slow down their loading times. Eliminating old labels creates a lot of headaches, it takes time and in most cases (we are all human), mistakes are made. Or worse , developers often do not give themselves the luxury of spending a few hours removing the old tags because there are more immediate priorities.
From the control panel of Google Tag Manager we can see all the tags of our site and then easily remove those that we no longer use. Elimination is global and instantaneous.
Security: Protect your Data and the Privacy of your Clients
Google, as you would expect, takes security extremely seriously and already has built-in tools to protect companies that rely on their tools, including this one. Access can be strictly controlled so that only certain approved people can add tracking to a website or application: no more open access to your website via FTP or other more vulnerable method.
Once you decide to undertake a large implementation of tags on your website (for example, the implementation of analysis throughout the site) you may feel 'blocked'. You have thousands of pages on your website and the process can be long, tiresome and expensive.
What usually happens? Well, customers are prevented from making the best decisions for their businesses due to the great extent of work that is required, owing to practical aspects.
Google Tag Manager will help you avoid this problem and give control of the decision-making process back to you. What does this mean? It is you who makes the right decisions for the business instead of your analysis provider.
We streamline processes, reduce the number of errors and avoid in some cases the services of a Webmaster...
Do you still really believe you don’t need Google Tag Manager? ;)