Digital

5 App Analytics Tools for Developers

The life of an application developer is a cluster of constant headaches; not only is it enough to know what app to create, but to be clear about which audience is targeted and have a solid strategy to make users download it. It is really difficult to analyze what to do and what not to do when you are in the app development industry. One mistake and you're out of the game.

Mobile application developers are constantly asking themselves how to improve application performance, user engagement and conversions.

Most of the time, the answers can be found through in-depth application analysis tools. Development and analytical friends with benefits? That’s the way it is!

It seems that more and more mobile application analysis tools appear every year and sometimes it's really hard to decide which one to use. Often, developers use several application analysis tools simultaneously to obtain a holistic view of their application and here you have a list of some of them:

 

No list could be complete without Google Analytics for Mobile. The Internet giant offers analysis in the application not only for its own Android platform, but also for iOS, as well as solutions for other platforms.

With Google Mobile App Analytics, you can do the following:    

  • Screen tracking: screen tracking measures the different screens that users visit in your application. This includes what people see, which are the most popular, how long they stay on each screen and how they navigate from one screen to another.

This is incredibly useful, don’t you think? It will give you the ability to understand what kind of content works best and which products get the most views.

  • Monitoring of objectives and electronic commerce: you will be able to analyze the performance of your conversion funnel and how many people pass through each level before reaching the shopping cart. If there is a screen with a large drop, this means that there are some problems with that screen and therefore efforts should be focused on improving it.

Hold on now! It is important to note that screen tracking collects data only on the screen itself, not on the actions which people take. For that, we will use event tracking.

  • Event tracking: Event tracking allows you to track specific interactive elements within the screen. Things like: button clicks, menu selections, swipes, mobile ad clicks ...

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The App Analytics was launched for developers in May 2015. Its function: to show them important information about their applications; It's like YouTube Analytics for those who make their living uploading videos to this platform. With this App, the 'iOS developers' get data about the purchase and installation of applications, the time that users are in that application, where those applications are used and much more.

With all this information the developer will have a better overview of the life and behavior of the app, with which you can adjust the strategy to reach more people according to the data obtained.

    

  

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AppsFlyer is defined as one of the leading app tracking and analytics solutions in the market.

AppsFlyer allows app developers, advertisers and agencies to measure and optimize strategies aimed at attracting customers through the use of algorithms and integration with hundreds of Ad Networks.

Its core resides in a model of its own attribution through which it is possible to analyze the contributions that the different campaigns make in the downloads of mobile applications. In this sense, a point in which stands out about its competence lies in its tool "Multi-Touch Attribution" that allows, in addition, to weigh the weight and influence of campaigns that have participated or assisted in facilities occurred in other campaigns. Appsflyer is trusted, among others, by the Wall Street Journal, L'Oreal and Trivago.   

    

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App Annie is a cross-platform solution, which focuses on the analysis of the performance of the application stores and not only on the analysis of the application itself. It even has an analytical mode for ebooks. In this field, you can see the performance of both the sales of applications and in-app operations, and it also allows you to analyze the traffic collection until the application is downloaded. However, it does not cover the analysis part of the user's behavior, errors or any internal aspect of the operation of the applications which are very important points for the developers.

    

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Localytics not only allows you to see the activity of the application, but also highlights which users are more likely to change or convert, based on predefined criteria. With this tool you can create a database of profiles of all users, facilitating the creation of segments based on identified interests and behavior and allowing you to execute very specific push notification campaigns.    

Localytics offers a variety of packages for everything from the implementation to the achievement of specific results such as retention, attribution and remarketing

    

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Well! That is our list up to now! And do you know any other analytics solutions for apps? Have you used any of them? Are you a developer who creates your own analytical system? Remember that Analysis and information mean nothing if they do not generate actions that improve results. Good luck!

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Digital Marketing enthusiast - telling stories behind data

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